Seongsu-dong’s Fashion Evolution: From Cafe Streets to the Musinsa Megastore Era
Musinsa Megastore Seongsu is the exclamation point on a transformation I’ve been watching for eight years. In 2018 I brought my family to Seongsu-dong for warehouse cafes; in 2026, the same streets hold Korea’s largest single fashion and beauty store — five floors, 6,612 square meters, and 42,000 visitors in its first three days. This …