My family drags me through Olive Young more often than I’d like to admit, so I started taking notes. Honest K-beauty shopping guides for travelers: where to go, what’s actually worth buying, and how not to get overwhelmed.
When I wrote about the hanbok and textile shops in Gwangjang Market’s clothing district, I mentioned in passing that Olive Young had opened a branch just upstairs. I promised I’d go back and take a proper look. This is that follow-up: a full walk through Olive Young Gwangjang Market, quite possibly the most theatrical Olive …
If you missed the Olive Young Korea Ultimate Guide — the story of how this green-signed empire became a cultural institution — that’s a good place to start. But if you’re already in Myeongdong and need to know what you’re walking into, you’re in exactly the right place. If K-beauty were a religion, Olive Young …
If you missed the Olive Young Korea Ultimate Guide — the story of how a green-signed Korean beauty chain became a cultural institution — that’s a good place to start. But if you’re here for the US expansion strategy, you’re in exactly the right place. It’s not a pop-up. It’s not a test. Olive Young’s …
I have a confession. I went in for a trim. I came out with a 1.4 million KRW membership, a warm cup of something excellent, and a slightly revised understanding of what a “salon” is actually capable of being. Welcome to idHAIR One Mount, — officially the id Beauty Cluster — in Goyang-si. Population: several hundred styling …
Walk down any street in Seoul for five minutes and you’ll spot it — that unmistakable green sign, glowing like a lighthouse for anyone who appreciates good skin. 1,300+ Locations acrossKorea 13M+ Loyalty membersin the database 3hr Olle Dreamsame-day delivery Olive Young isn’t just a beauty store. Ask any Korean and they’ll tell you: it’s …