Your direct link to Korean beauty innovation. Exploring the intersection of traditional wisdom and future technology, from functional skincare to the “skinification” of hair. Korea-Pulse delivers the essential facts on K-beauty trends shaping the global market.
I have a confession. I went in for a trim. I came out with a 1.4 million KRW membership, a warm cup of something excellent, and a slightly revised understanding of what a “salon” is actually capable of being. Welcome to idHAIR One Mount, — officially the id Beauty Cluster — in Goyang-si. Population: several hundred styling …
Olive Young isn’t just a beauty store. Ask any Korean and they’ll tell you: it’s a destination. It’s the place where teenagers debate the merits of niacinamide after school, where husbands nervously follow their wives “just for a walk,” and where even the most skincare-indifferent man finds himself reaching for a tester moisturizer on a …