The Olive Young US Store Has Arrived. Here’s What’s Actually Going On

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It’s not a pop-up. It’s not a test. Olive Young’s first US store opens in Pasadena on May 29 — and the plan behind it is bigger, and smarter, than the press release lets on. By Korea Pulse  ·  10 min read  ·  K-Beauty ↩ Read this first Olive Young: The Ultimate Guide to Korea’s